Curl-Defining Gel

Shapes | Holds | Hydrates

A silicone-free gel that hydrates, holds, and keeps curls defined all day and into the next.

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed.


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Loaded with Alpha Keratin 60ku®, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Ideal For:

  • Types 2–4 curly hair.
  • Safe for color-treated and chemically treated hair.

A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.


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