Virtue Refresh Purifying Shampoo

Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo.

Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster.


In stock

SKU: 020607 Categories: ,


Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.

Ideal For:

  • All hair types.
  • Great for a weekly reset to refresh styles.
  • Safe for color-treated and chemically treated hair.


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