Virtue Smooth Shampoo 240ml

Turn unruly, frizz-prone strands into manageable hair on its best behavior.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.


In stock

SKU: 020164 Categories: ,


Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.

Ideal For:

  • All hair types, especially those with frizz-prone, wavy, or
    curly hair.
  • Safe for color-treated and chemically treated hair.


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